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Stoves unveils Centenary Colour Boutique range collection

As part of its 100-year celebrations, British cooking appliance manufacturer, Stoves, has unveiled a Centenary Colour Boutique collection available across its Richmond Deluxe range cookers.

The collection comprises nine new shades including Mojito Mint, Thunder Blue (pictured), and Anthracite Grey, all chosen to reflect interior trends.

Stoves, which began a year of celebrations in February this year – including a very special Centenary issue of ERT looking back at the history of the company, utilised the findings of trend forecasting organisation WGSN to create the new collection of colours.

Retailers stocking Stoves’ Richmond Deluxe range cookers in 90, 100 or 110 sizes will be able to offer customers the choice of shades from September and Stoves has further plans to unveil an additional shade in the coming months.

The launch of the new shades follows Stoves’ significant investment in its range category products, which now offer premium features such as the unique Proflex cavity splitter, enabling cooks to convert the tall cavity into two separate Equiflow fan ovens and a Zeus Bluetooth Connected Timer, which allows the oven timer to be controlled by smartphone or tablet using a Bluetooth connection.

Selected models also include Steam & Infuse, which has been introduced to meet increasing consumer interest in steam cooking and optimises the taste and texture of every dish.

Jane Rylands, Head of Marketing Communications at parent company Glen Dimplex Home Appliances, said: “We are extremely pleased with the new colour collection. There are some exciting new shades and some colours which are a nod to our heritage and our earliest product innovations.

“We will be supporting retail stockists with the launch of these products with point of sale and a comprehensive digital advertising campaign to drive customers in-store.”

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