The world’s biggest sustainable leaders – Panasonic and Bosch top dogs
In a study comparing 157 of the world’s biggest organisations across 13 industries, both manufacturers mention sustainability the most throughout their social media and business strategies.
Reconomy, the waste management service, produced an algorithm which measures the strength of a business’s ethical messaging on social media and its individual business strategy.
Using Corporate Knights’ leaderboard and YouGov’s ranking of the most publicly perceived companies, each firm was analysed to reveal how many mentions of ‘sustainable’ related key terms were included in their business strategy and on social media. Key terms included ‘sustainability’, ‘renewables’, and ‘green energy’.
Panasonic’s sustainable keywords were mentioned 188 times across its public and professional platforms. Overall, it ranked eighth out of the 157 organisations analysed.
Sony and Bose came in just behind (for this sector), with 97 and 60 sustainability pledges respectively. Samsung was ranked 68 out of 157 companies and LG 78th.
Meanwhile, Bosch is leading the way for the utilities and appliances sector with 138 sustainable pledges. It came in 15th place.
Breville came in at 59 out of 157 companies, Tefal at 101 and Philips 102.
But Hotpoint, Indesit, Morphy Richards and Russell Hobbs were found to have zero ‘sustainable’, ‘renewable’ or ‘green’ mentions; they all ranked much lower down.
In the retail sector, Reconomy revealed that John Lewis had 28 sustainability mentions – ranked 69 out of 157 – and Argos only 19 mentions – coming 81 out of 157.
Said Paul Cox, CEO of Reconomy: “Organisations are looking towards sustainability to produce a reformed focus for their businesses. The research reveals more than which companies are leading the way in terms of ethical management, it proves that all industries are pointing to a future where sustainability is a priority for all operations.
“This is being achieved through ethical production, smarter waste management, and understanding the long-term effects that businesses can have on the environment. Customers are demanding sustainability, and the best businesses are listening.
“All sectors and industries have a part to play in creating a sustainable future for both their customers and the wider public. However, due to the use of limited resources involved in the technology and electrical sector, such as the use of rare-earth metals, it is important that this sector maintains sustainable practices to ensure their future business survival.”