Swan marked a milestone birthday this month and combined its 90th birthday celebrations with Black Friday. The company went all-out to create an event to remember, with six months of planning prior to the event and of course all the usual Black Friday madness that ensued!
The Swan team – joined by iconic influencers – headed to Manchester’s Victoria Warehouse, where a film crew were ready and set up waiting for them. The brand marked its 90 years with a 90s-themed party based around the unforgettable ‘Friends’ sitcom – complete with Monica’s apartment and all the famous furniture. The set was used to film live content all day, including fashion shows, game shows, trivia games and more.
Swan was joined by Lynsey Queen of Clean, Lindsay @dazlincleaning, Claire @sisterpledgecleans, Danielle @housetohomeatlast, Kayleigh @cleanwith_kayleigh, Danielle @cleaningwithdanielled, Kelly Pegg @theofficialhotmessmum and Jenny Powell @jennypowelltv. There’s footage from the event; to see it head to Swan’s Twitter page: @swanbranduk
After this the party moved upstairs to the venue’s impressive function room, with a nine metre-long bar, nine million balloons and a DJ.
In addition, to celebrate Black Friday Swan’s marketing team had been travelling all over the UK for location giveaways to spread awareness of the sale, as well as organising the birthday event.
David Foulstone, Marketing Director at Swan, said: “We want to hand out a MASSIVE thank you to all of the people involved in planning this celebration and making the day/night what it was! We appreciate our amazing guests and the hard work everyone has put in throughout the Black Friday season. The results have been incredible!
“We knew with all the noise that’s generated around Black Friday that we would need to think outside the box to make any kind of impact. And thanks to our wonderful influencers and team, we more than achieved it.”
