Smeg has signed a deal with MHK UK, to supply its retail partner network with its ‘built in range’, as well as other iconic products from the SMEG range.

The deal, agreed at the end of 2022, will see the Italian appliance brands’ range made available to MHK UK’s growing network of retail partners. The SMEG name features a broad range of stylish and innovative products fulfilling both dealer’s and consumers’ desire for stylish yet practical appliances that are a joy to use. The range encompasses everything from ovens, compact appliances, hobs and hoods, as well as built in dishwashing and refrigeration. Range cookers and the iconic FAB refrigeration range will also be available.

“At MHK UK our aim is to ensure that our retail partners have all the necessary tools and levels of flexibility to both generate and convert sales leads. We recognise that appliances play just as big a part as the furniture itself when it comes to creating design solutions. SMEG not only offers our retail partners a stylish alternative, but also, a brand that occupies a broad and unique market position with its product and price range. This makes the brands levels of innovation and quality available to all our retail partners’ customers” comments David Morris, MHK UK’s Sales Manager.

“We are proud to be working with SMEG UK. This development further strengthens a portfolio of brands that have chosen to work with MHK UK and its retail partners – all of whom enjoy the benefits of the MHK central payment system. This system enables retail partners to  pay for product, from MHK UK affiliated suppliers, after 30 days whilst suppliers enjoy the security of guaranteed payment. This makes MHK’s supplier / retailer relationship both credible and financially secure; important considerations in these uncertain – economic times” continued Morris.

MHK UK’s retails partners will gather on the 28th February, at SMEG UK’s Abingdon based head office, for a presentation of the product range. This event is also open to independent retailers expressing an interest in becoming an MHK UK retailer.