Sharp launches promotional partnership with Finish

Sharp Home Appliances has announced the launch of a new Europe-wide partnership with Finish, one of the world’s most recommended detergent brand for dishwashers.

The move comes as Sharp prepares to consolidate and strengthen its market position with a new range, which is set to feature full size and slimline built-in models as well as a series of freestanding dishwashers in designer finishes, such as sultry black.

Headlined by leading-edge energy efficient and ultra-quiet models that can operate in as little as 14 minutes, the range offers 10, 12, 13, 14 and 15 place setting designs, ensuring exceptional value for young families and first-time home owners.

As part of the Finish partnership, every Sharp built-in and freestanding dishwasher will come with a complimentary Finish detergent kit.

European Sales and Marketing Director, Alberico Lissoni, commented: “This partnership is not only a great opportunity for us to offer extra value, but also to explore additional promotional ideas. Our whole ethos is to bring meaningful innovation to more homes, so it makes absolute sense for us to work with Finish on developing incentives that can provide a real point of difference.”