NOW TV rebrands to NOW

NOW TV has unveiled a new brand identity, with a new name – NOW.

Alongside the visual upgrade of the logo, NOW also moves to a new tone of voice. Audiences are invited to join its community with a NOW Membership (formerly Passes) – including Entertainment, Cinema, Sports, Kids and hayu, starting at £3.99 a month, contract-free.

Every NOW Membership can be enhanced with Boost from £3 a month – enabling streaming across three devices at the same time as well as full 1080p HD and Dolby Digital 5.1 Surround Sound.

The rebrand will first be unveiled in the UK with a nationwide campaign running across TV and digital channels. Other countries will follow.

NOW’s broadband has adopted the new identity and membership model, too, with a striking green gradient logo and NOW Membership Broadband plans – including Brilliant Broadband, Fab Fibre and Super Fibre.

Marina Storti, Managing Director at NOW, commented: “Our new brand evolution ensures that, even in a hectic world, no one misses out on the entertainment they love. By moving from NOW TV to NOW, we marry our world-class quality with brilliant simplicity. This immediacy creates a true destination and community for those who love and live for the best entertainment.”