Advertisement

New national cookware promotion from Rangemaster

Rangemaster has launched a new consumer cookware promotion on a selection of its induction range cookers, offering retailers an opportunity to drive sales in the second half of 2020.

Consumers can receive a free Rangemaster three-piece saucepan set, worth £169.99, when purchasing selected induction range cooker models until 31 October 2020. The promotion is available across NEXUS SE, NEXUS, Elise, and Elan Deluxe, plus the new NEXUS Steam, one of the only range cookers in the UK market with a dedicated steam cavity. The models all boast Rangemaster’s next-generation induction system, which features low-temperature settings, boil dry protection, and bridging function to join two large cooking zones.

The three-piece cookware set comprises 16, 18 and 20cm saucepans with glass lids. Rangemaster developed the new stainless steel cookware collection for all hob types, with particular focus on exceptional induction performance, to ensure consumers get the most out of their new range cooker.

Retailers have access to new digital POS material to alert consumers to the promotion, while increased online activity, including heightened visibility on the Rangemaster website and supporting social media activity, will enhance awareness. A range of assets are also available for retailers to download and promote on their own social media channels and websites.

Iskender Diker, Director of Sales and Marketing at AGA Rangemaster, said: “We are always looking for ways to support our retailers and offer incentives that drive sales. We’re sure this promotion will introduce many more consumers to Rangemaster, while maximising sales for our nationwide partners.”

Consumers must claim the cashback within 28 days of delivery. This can be completed by downloading a form from the Rangemaster website and emailing it, along with proof of purchase and delivery, to rangemasterpromotion@agarangemaster.co.uk.

Advertisement