Merseyside retailer to honour Black Friday deals for disgruntled Currys customers

Independent electrical retailer, Smiths TV, is offering customers Black Friday deals to help those who were affected by a major Currys PC World website “glitch” during the sales period last month.

Smiths TV ran a very successful Black Friday sale of its own, despite its showrooms being closed during the recent lockdown. The company has now gone one step further by offering the same Black Friday discounts to Currys PC World customers who had their orders cancelled after the sale was over.

Currys is facing a growing number of complaints after customers only learned about their cancelled orders after the sales period was over.

The firm has blamed a technical fault for causing some orders to fail even though it had sent confirmation emails. It has not confirmed how many people have been affected by this issue.

Many customers have called for the retailer to honour the discounts it had originally offered but on new purchases.

In response to this, Smiths TV is offering any Currys customer – who can bring proof of a sale during the Black Friday period that was subsequently cancelled – the same discount if it is an item the company keeps in stock or can source in a reasonable time frame.

Said Mark Wright, Director of Smiths TV: “This has been a tough year for everyone. We hope that this gesture is able to offer some help to customers who are already facing lots of uncertainty in the lead up to Christmas.

“It has been a tumultuous time for retail but our customers have supported us through this period and we feel it is our duty to give something back, whether they are an existing customer of ours or not. We always aim to provide the best service with the best prices.”

Smiths TV is a fifth generation-run family run business based in Merseyside for over 100 years, now with four branches across the region and also a national website presence. The site was redesigned and was the winner of the Best Independent Electrical Retailer Website Award at the 2015 ERT Awards.

The company operates a price match promise to either match or beat the prices of all major retailers, including the big chains.

Meanwhile, Currys PC World is said to be working through the complaints for the cancelled Black Friday orders, but the extent of the problem is still unclear.