LG opens new shop-in-shop in Hull

LG has opened a new shop-in-shop in Hanson Electrical in Hull as it continues the rollout of the scheme.

The latest shop-in-shop is its fifteenth so far and showcases 20 of LG’s home appliance products, including the recently unveiled Centum washing machine, which comes with a 20-year Direct Drive Motor warranty.

Hanson Electrical’s shop-in-shop joins LG’s existing line-up of retailers, which includes Carters Domestic Appliances in Brighton, Vaughans in Cardiff and Haverfordwest, Purewell Electrical in Christchurch, HBH Woolacotts in St Austell, Marks Electrical in Leicester, AE Horders in Bristol, Stellisons in Chelmsford, Ipswich and Canterbury, Gillman’s in Gloucester, Built-in Kitchen Appliances in Liverpool, Avensys in Crawley and Martin Dawes in Cheshire.

LG Electronics UK chief operating officer Andy Mackay said: “Our ongoing investment in the independent sector is testament to the success of LG’s shop-in-shop programme. In-store demonstrations are by far one of the best ways to understand how a product works and its suitability for the customer. The highly experienced staff in the new Hanson Electrical LG shop-in-shop will be on hand to deliver these demonstrations and will be among the first to introduce our new record-breaking Centum washing machine to customers.”

Dave Baron, owner of Hanson Electrical added: “Our new LG shop-in-shop looks fantastic. It’s completely transformed part of our shop floor, and as this is a new partnership we are really looking forward to working with LG and are confident it will be beneficial for us both long-term. We will quickly embrace selling LG’s innovative home appliances with the help of LG’s training and ambassador team, which I believe will only lead to an increase in business.”