JBL signs DJ Martin Garrix as global brand ambassador
During the partnership, Garrix will closely collaborate with the manufacturer on product launches, events and campaigns.
“JBL has been my go-to audio brand for a while, so I’m super excited I can now call myself a global brand ambassador,” he said. “I’m always surrounded by music, so to collaborate with them creatively is an opportunity I couldn’t turn down.”
Ralph Santana, Chief Marketing Officer at HARMAN, added: “We have seen how Martin’s enthusiasm, excitement and essential energy sparks huge crowds into the highest levels of joy in life. At JBL, we create and share the same values by providing experiences and the best sound that connects people throughout the world.
“We are delighted to have Martin as an ambassador. He brings an energy that will connect with and excite our JBL fans around the world and we can’t wait to see this partnership flourish.”
By headlining some of the world’s biggest festivals, including Glastonbury and Tomorrowland, collaborating with major stars and as a founder of his own record label, Martin Garrix leads a trailblazing career.
He joins an impressive team of JBL ambassadors, including football stars Virgil van Dijik and Lucas Hernandez, as well as music icon Bebe Rexha, with whom Garrix created the 2016 hit ‘In The Name Of Love’.