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Haier – the number 1 global major appliance brand for 12 years running

Haier has been named the Number One Global Major Appliance Brand in volume sales in the world – for the 12th consecutive year.

Euromonitor International, the world leader in strategy research for consumer markets, said based on its 2020 data, Haier topped the category list once again.

Not only this, but Euromonitor also reported some other impressive stats. It said that Haier is:

  • The number one brand of refrigeration appliances in the world in volume sales for 13 consecutive years;
  • The number one brand of home laundry appliances in the world in volume sales for 12 consecutive years;
  • The number one brand of freezer appliances in the world in volume sales for 10 consecutive years;
  • And the number one brand of freestanding electric wine coolers/chillers in the world in volume sales for 11 consecutive years.

It was back in 2009 when Haier first hit the number one spot with the largest sales volume for the category. “In 12 years, the transformation to scenario brands and ecosystem brands is creating a new path and adding new power to Haier,” the research company reported.

Jim McEwan, Chief Commercial Officer of Haier UK, commented: “We are honoured to be the Number One Global Major Appliance Brand in the world for the 12th consecutive year.

“Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market.”

Haier had an impressive end to 2020. Yannick Fierling, CEO of Haier Europe (pictured left), announced at IFA 2020 the company’s intention to be in the top three appliance manufacturers for the European market “in the coming years”, adding that he wants all the brand’s products to be smart connected by 2023.

He expanded on this in an exclusive interview with ERT at the end of last year, where he revealed that Haier Europe made it on to the ‘Brand Z’ list – the 100 most valuable brands on the market today.

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