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Haier ‘one of the fastest-growing Chinese companies in the UK’

Haier has been identified as one of the fastest-growing Chinese companies in the UK.

This is according to tracker research by Grant Thornton (in collaboration with China Chamber of Commerce in the UK), which reported that Chinese companies continue to make a significant contribution to the UK economy.

Haier UK is one of the companies that is leading the way in terms of speed of growth in the consumer retail sector, the research company said, “as the brand continues to build on its core values of delivering, premium, innovative and modern products”.

This news follows the opening of the manufacturer’s state-of-the-art brand activation centre at its UK headquarters in Warrington.

The tracker research from Grant Thornton, now in its eighth year, found that the biggest Chinese-owned companies employ more than 75,000 people in the UK and contributed total revenues of £92 billion to the country’s economy last year.

“The year ahead holds much hope for ongoing trade and collaboration between the UK and China and specifically the future developments of technology and IoT,” it said. “This presents a great opportunity for Chinese businesses based in the UK.”

Jim McEwan, Chief Commercial Officer at Haier UK, commented: “These are very exciting times for Haier UK with many new products coming to the market in 2021 and beyond. And as recently honoured as the Number One Global Major Appliance Brand in the world for the 12th consecutive year in a row, our aim is to continue to develop premium and cutting-edge connected technology that delivers tailor made product solutions for the home, products that will stand out in the market for years to come.”

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