Haier launches campaign to support schools and universities

Major domestic appliances brand, Haier, has launched #Haier4Education. This is a new initiative which encourages followers to choose which school or university they feel deserves the chance to win a £2,500 donation.

It is designed to help schools or universities with support towards new books, laptops or equipment or perhaps to support online learning materials. There will be two winning schools/universities and each will receive a donation from Haier.

The campaign will be supported with an extensive PR campaign along with social placements and digital display on the Mumsnet platform, the UK’s biggest network for parents with around seven million unique visitors per month.

A number of social media influencers have also partnered with Haier and are encouraging their communities of followers to get involved and have the chance to win.

For more details on the campaign you can visit @haieruk on Instagram.