Electrolux launches Better Living Programme on 100th anniversary

Marking its 100th anniversary, Electrolux has launched the Better Living Programme, a plan to enable more sustainable living for consumers around the world. In line with the UN Sustainable Development Goals, the initiative will be rolled out through to 2030 and beyond.

Peter Spencer, Managing Director of Electrolux, said: “At Electrolux we take a lot of pride in the way our appliances have helped shape hundreds of millions of people’s home lives for the better over the past 100 years.

“Electrolux has a tremendous opportunity to eliminate barriers that are keeping consumers and the industry from making sustainable choices. By improving our operations, which partnerships we enter into, the community initiatives we support, and the products and solutions we develop, Electrolux helps consumers to lead a sustainable lifestyle for years to come.”

The Better Living Programme will drive and put the spotlight on 100 actions which make a significant and direct contribution to the 2030 UN Sustainable Development Goals. The first action of the Programme will be to fund the Electrolux Food Foundation, which was set up to support and fund employee-driven projects that take action on food challenges.

Mr Spencer continued: “As an organisation, we have committed to an expected £8 million investment in the Electrolux Food Foundation by 2030. During this time, the foundation seeks to offer education and culinary training programs to at least 300,000 people, and support millions more through local partners and programs globally.”

To celebrate the roll-out of this global programme and the 100th anniversary, Electrolux hosted a full day of activities at its Luton Office for colleagues and their families. Mayor of Luton, Cllr Tahir Malik, planted a tree near the newly-built patio at the Luton HQ to mark the anniversary, while Electrolux colleagues brought their children along to experience the Zanussi Cook School programme.