BHETA held a briefing webinar for exhibitors in preparation for this year’s Exclusively Show (13th and 14th June at The Business Design Centre, Islington), setting out opportunities and show features, both established and new.
Speakers included the exhibition’s marketing and operations team as well as Phil Pond from trend forecaster, Scarlet Opus, and Richard Watts, curator of the Exclusively Brand Showcase. Show marketing director, Steve Richardson demonstrated Exclusively’s new online exhibitor manual, outlining a host of opportunities which can be utilised by brands across housewares, gift and small domestic electricals to enhance the show experience for visiting buyers and media.
He then set out the plans for an international Meet The Buyer event at the show, and a new video studio for exhibitors within the Brand Showcase area as well as popular established features such as trend talks and tours. Steve also introduced Exclusively’s new charity partner, The Rainy Day Trust, a familiar name in the industry, supporting people with connections to any and all of the categories within the home and garden industry.
Richard Watts outlined the media and influencer opportunities for exhibitors and Phil Pond from trend forecaster Scarlet Opus provided an exclusive insight into the key trends for Summer 2023 through to 2024. He also explained how items are selected for inclusion in the Exclusively Trend Display and how to submit products for consideration.
The webinar covered all the practicalities of exhibiting at Exclusively, including operational and logistical information, and safety protocols at the Business Design Centre.
BHETA’s Chief Operating Officer, Will Jones explained, “The Exclusively Show is always an exciting event. Given its reputation for predicting commercial opportunities for the year ahead very accurately, Exclusively has become a must-attend for all UK retailers from the big names to the specialist independents as well as many overseas buyers. We will also see all the leading media titles and influencers at Exclusively so it really is a huge opportunity for the whole sector.”
Throughout this year’s event, popular School of Wok chef, Jeremy Pang will also be offering exhibitors the opportunity to work with his specialist video production agency, Curious Crab.
With a mini production studio located in the Exclusively Brand Showcase, Jeremy will be inviting exhibitors to bring along a ‘star product’ and put together a ten to fifteen second video featuring its top three unique selling points. To ensure participants can get the most out of the experience, Jeremy is presenting a webinar for Exclusively exhibitors at 2pm on March 13th.
Will Jones commented, “This should be both fun and extremely valuable for Exclusively exhibitors. Jeremy and his company have a great reputation; and his service, which he is offering companies at a fraction of the normal rate for the duration of the show is a real opportunity which I urge companies and brands to explore.”
