Beko has extended its sponsorship of FC Barcelona to become the main partner of the club, alongside Rakuten and Nike, as well as its official training partner.
The sponsorship will now see Beko feature as the main sponsor on the shirt fronts, whereas it was previously a secondary sponsor featuring on the sleeve.
Ali Koç, vice chairman of Koç Holding, parent company of Beko, commented: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona, has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are, therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.”
Josep Maria Bartomeu, president of FC Barcelona, said: “Today we are celebrating and formalising a strategic partnership agreement with a global company and the leader in its sector, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image, one of the leading consumer goods companies, with more than 280 million consumers in more than 100 different countries. As a result, Beko becomes a main partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.”
Beko will also continue its ‘Eat Like A Pro’ campaign in partnership with the club, which aims to tackle child obesity by educating parents and children on the importance of healthy eating and nutrition by showing what their heroes eat to perform at their best.
Beko has also named Gerard Piqué (pictured centre) as its new global ambassador for the programme.
Mr Piqué commented: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now, as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.”