In Depth ‘Marketing is easy, anyone can do it!’ ERT Editor Apr 11, 2022 Local marketing: Industry experts share their views on why it’s important for retailers to capture the attention of…
News Clarity Alliance welcomes Paul Laville to Board of Directors ERT Editor Feb 21, 2022 Clarity Alliance – the hi-fi and home cinema industry trade association – has announced that Paul Laville, Founder…
Opinion The glass is always half full ERT Editor Feb 11, 2022 In the latest issue of ERT magazine, Paul Laville, Managing Director of T21 Group, shares his first-hand experience…
Opinion That don’t impress me much! ERT Editor Jun 10, 2021 “I’m standing in your shop for the first time in a long time. If all you’re doing is regurgitating product techs…
News In the latest issue of ERT… ERT Editor Jun 4, 2021 View the May 2021 digital issue of ERT Editor's comment: Making the most of every face-to-face…
News In the November issue of ERT… ERT Editor Nov 27, 2020 You can view the November digital issue of ERT here. Editor's comment: ‘Maybe Christmas doesn’t come from a…
Opinion Digital December ERT Editor Nov 25, 2020 With so much uncertainty right now, there’s little doubt that the battles for retail success at Christmas will be…
Opinion Redefining the retail experience ERT Editor Oct 2, 2020 T21 Group’s Paul Laville asks, what is the ‘new normal’ in retail, how have stores adapted so far since being…
Opinion And so this is Christmas, and what have you done? ERT Editor Dec 6, 2019 It’s all very well for pundits, analysts and researchers to ring the yuletide bells of doom in anticipation of yet…