That don’t impress me much!
“I’m standing in your shop for the first time in a long time. If all you’re doing is regurgitating product techs…
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Browsing Tag
Paul Laville
In the latest issue of ERT…
View the May 2021 digital issue of ERT
Editor's comment: Making the most of every face-to-face…
In the November issue of ERT…
You can view the November digital issue of ERT here.
Editor's comment: ‘Maybe Christmas doesn’t come from a…
Digital December
With so much uncertainty right now, there’s little doubt that the battles for retail success at Christmas will be…
Redefining the retail experience
T21 Group’s Paul Laville asks, what is the ‘new normal’ in retail, how have stores adapted so far since being…
And so this is Christmas, and what have you done?
It’s all very well for pundits, analysts and researchers to ring the yuletide bells of doom in anticipation of yet…
In this month’s special issue of ERT…
You can view the digital issue of November ERT here.
Editor's comment:
Welcome to our ERT Awards…
Are your sales staff ready for the smart home?
Confident, knowledgeable staff and immersive demonstrations are essential to sell the smart home, says T21's Paul…
Sell the experience
Paul Laville, group CEO of T21, says you should fill your store with experiences, not products.
