Influencing the consumer
Online reviews and influencers are having a profound effect on consumer purchasing habits, both good and bad, says…
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Browsing Tag
Customer experience
Mop up those smart sales
Many people don’t understand it or how smart tech can make life easier – a golden opportunity for indies, says…
How to give the customer exactly what they want
Andy Tow, MD of Retail Marketing Group, explains the importance of customising the buying experience.
Retailers must create experiences to fight falling footfall
Footfall in February fell by half a per cent, which the BRC described as a “major decline”.
‘Don’t forget the value of in-store customer experience’
It's the year of tech in retail, but don’t forget the customer experience, says Retail Marketing's Stuart Parker.
The art of asking questions
T21 Group CEO Paul Laville on how to maximise the value of your sale.
Identify the problem
'Solution selling' – sell customers the right product and keep them coming back, says Gekko's Daniel Todaro.