News Siemens goes all-virtual for new product brochure ERT Editor Mar 19, 2021 Siemens has launched its first fully interactive virtual brochure. It brings products to life using…
News John Lewis to trial in-store virtual reality experience for customers ERT Editor Jun 7, 2019 John Lewis & Partners is to trial a new virtual reality experience, called ‘Visualise Your Space’, in some of…
News NEFF pops up with Augmented Reality display in central London ERT Editor Apr 24, 2019 Home appliance manufacturer brand, NEFF, is harnessing the latest technology in a series of events across some of…
News Hotpoint appliances available with augmented reality app ERT Editor Apr 10, 2019 Consumers can now visualise Hotpoint appliances in their homes before making a purchase, through the Point &…
News Only half of retailers have a digital strategy, says analyst Sean Hannam Feb 14, 2018 Retailers are failing to get on board with the latest technologies, with only half having a digital strategy in…
Opinion A brave new reality Sean Hannam Dec 20, 2017 AR you ready for a brave new world? T21's Paul Laville on the future of retail technology.
News ‘Don’t miss out on AR,’ report warns retailers Sean Hannam Sep 28, 2017 Retailers risk getting left behind and disappointing customers if they don’t adopt Augmented Reality (AR), new…
News Baby boomers hungry for in-store tech Sean Hannam Apr 12, 2017 Baby boomers are just as keen to experience new technologies in-store as millennials, new research has discovered.
News VR and AR could give £1bn boost to retail Sean Hannam Jan 19, 2017 Helping customers visualise how products will look in their own home could boost retail by as much as £1 billion,…