Augmented reality

Siemens has launched its first fully interactive virtual brochure. It brings products to life using…

John Lewis & Partners is to trial a new virtual reality experience, called ‘Visualise Your Space’, in some of…

Home appliance manufacturer brand, NEFF, is harnessing the latest technology in a series of events across some of…

Consumers can now visualise Hotpoint appliances in their homes before making a purchase, through the Point &…

Retailers are failing to get on board with the latest technologies, with only half having a digital strategy in…

AR you ready for a brave new world? T21's Paul Laville on the future of retail technology.

Retailers risk getting left behind and disappointing customers if they don’t adopt Augmented Reality (AR), new…

Baby boomers are just as keen to experience new technologies in-store as millennials, new research has discovered.

Helping customers visualise how products will look in their own home could boost retail by as much as £1 billion,…