Zanussi launches new laundry line within the Bright Range

Left: ZWF144A2DG. Right: ZDH87A2PW

Zanussi has added to its Bright Range of appliances with the introduction of a brand new line of laundry appliances in the UK market.

With consumers stating that they want to wash their clothes more quickly, effectively and in a more sustainable way, the new range is designed to do just that. The Zanussi laundry line consists of washing machines, tumble dryers and washer dryers, all equipped with features to deliver quicker washing times, better cleaning results and lower energy consumption.

Talking about the launch, Lisa Keogh, Electrolux UK and Ireland Head of Care Product Line said: “The Zanussi Bright Laundry range offers a wealth of innovation across the essential washing and drying appliances. The collection of clever yet practical appliances, offers consumers the latest technology and easy solutions, with guaranteed longevity and sustainability built in.”

The FlexiTime function on the seven and 8kg washing machines allows consumers to customise cycles to suit their busy schedules, whilst the QuickWash programme reduces the duration of the wash cycle by up to 50 per cent, depending on the size of the wash load. The new 9kg and 10kg machines are equipped with AutoAdjust technology, which senses how much laundry is in the drum and will tailor water usage and energy settings to match, making them highly efficient.

The tumble dryers consist of two types; Condenser Dryers and Heat Pump Dryers. Many consumers consider ironing the worst part about doing laundry especially due to the endless creases (consumer laundry journey research). However, with the EasyIron programme built into both dryers, the reverse tumble action keeps clothes moving freely and prevents them from tangling, meaning customers can spend less time ironing.

Last but not least, with durability built in, the Washer-Dryers come with the powerful Inverter Motor, enabling consumers to wash and dry large loads over and over again whilst using less energy and less noise. For busy households, these washer-dryers offer complete wash and dry in 60 minutes, just what consumers need when time is short.