Toshiba launches new 4K HDR TV with hands-free Alexa built-in

Toshiba TV has announced its all new flagship Alexa built-in model, the 4K HDR UK4B, is available from Argos in 43-, 50- and 58-inch screen sizes.

The new Toshiba model is powered by the brand’s TRU Picture Engine, plus Dolby Vision, Dolby Atmos and Sound by Onkyo.

The screen is all housed in a sleek, premium frameless design, and with voice control, powered by Amazon Alexa, built-in, the UK4B can become the heart of your smart home, with an embedded microphone in the TV’s bezel.

Toshiba TV’s TRU Picture Engine powers the UK4B’s performance, enhancing the viewing experience with upscaling and smoother, more detailed images.

Made up of three powerful image processing technologies, TRU Micro Dimming, TRU Flow and TRU Resolution, the TRU Picture Engine offers a true-to-life viewing experience:

  • TRU Micro Dimming technology gives the Toshiba TV range dynamic contrast performance, offering deep blacks, contrast, and perfect detail across dark and bright scenes;
  • TRU Resolution powerful upscaling means non-4K content is displayed with clarity and precision;
  • TRU Flow smooth motion technology features MEMC technology, which removes the judder effect and produces a smooth, crisp image.

Picture and sound quality on the UK4B are further enhanced with Dolby Vision and Dolby Atmos technology. Dolby Vision transforms your TV experience with ultra-vivid picture quality, while Dolby Atmos combines with the UK4B’s integrated speakers, designed by Onkyo, to offer a cinematic sound experience at home.

Bart Kuijten, Commercial Director at Toshiba UK, commented: “With the UK4B, we’re making incredible 4K HDR TV and the latest in connected smart home technology available to everyone. Whether you want a sleek, near frameless design, voice control with Alexa or just simply access to all the latest streaming apps and Freeview Play – we have something for everyone.”