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The future’s bright with Zanussi

Zanussi has introduced its new Bright Range to the UK market – a collection of clever kitchen appliances.

In addition, two independent colours that encapsulate the promise of stability and optimism of 2021, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, have recently been announced as Colours of the Year.

Zanussi, with its bright and bold yellow visual brand identity, said it is considering how the palette can elevate interior design and the domestic mood in what has undoubtedly become the busiest room in the home – the kitchen.

Practical and rock solid but at the same time warming and optimistic, the union of the two colours is one of strength and positivity. The Bright Range from Zanussi nods to this.

Sophie Davidson, Head of Kitchen Product Line at Electrolux UK and Ire, said: “At a time when we need to feel that everything is getting brighter, accents of yellow accompanied with reliable innovation found in the collection are key to creating a sense of stability in the home.”

Zanussi 2021 innovations include:

Built-in ovens with AirFry technology​ – consumers can now make healthier, crispy and delicious meals without the need for an expensive, bulky countertop appliance, as the ​AirFry tray sits within the oven itself. ​In addition, some free-standing cookers now also come with AirFry technology included.

BoilAssist induction hobs ​– a vibration sensor under the glass detects when water reaches a rolling boil and reduces to a controlled simmer. Now you don’t need to worry about overboiling and spill-overs.

SelfClean ovens ​– ​with Pyrolytic technology​ means you will never have to scrub the oven again. When the setting is turned on, the door will lock, and high temperatures will be activated, turning cooking residue into ash. It can be simply wiped away once the oven has cooled.

Induction cookers​ – with an intuitive induction hob built-in.

Built-in dishwashers with AirDry technology​ – this finishes each cycle with a breath of fresh air, performing three times better than the closed-door systems. The door opens automatically during the drying phase, and the air leaves the plates and cutlery completely dry.

Breeze function on chimney hoods​ – some Zanussi chimney hoods now feature a discrete sound level at around 38DB for a full hour without background noise.

Combi Bottoms refrigeration ​– the new NoFrost range with its TwinTech System in Zanussi’s improved refrigerator ranges keep ingredients fresh, nutritious and flavourful. TwinTech uses two separate cooling zones to ensure that the perfect temperature and humidity is contained within the cavity.

Retro refrigeration – with design features inspired by mid-20th century kitchens, this range in black, cream and red features both the Zanussi TwinTech System and NoFrost technologies, keeping foods fresher for longer.

Ms Davidson added: “The Zanussi Bright range encompasses a wealth of innovation across a series of appliances set to launch this Spring. We are proud to unveil a collection of beautifully designed, clever appliances to the market that will help simplify meal times for busy households.”

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