Tefal’s new marketing campaign to support Tefal OptiGrill+

Tefal’s OptiGrill+ represents a new step in smart grilling. It helps to guarantee restaurant quality steak at home so you can now ‘grill like a pro’ with no guess work involved.

Not just for steaks, the OptiGrill+ automatic cooking programmes with dedicated cooking cycles are perfect for a range of different meats, including burgers, chicken, bacon, sausage, meat, and fish. A manual cooking option is also included.

Running for six weeks from 1 May, Tefal will be deploying a multi-level digital media campaign which will include Facebook, YouTube and Instagram. The campaign will be underpinned with a comprehensive range of specially designed in-store POSM.

Caroline Ross, Marketing Manager at Groupe SEB, said: “The Tefal OptiGrill range has enjoyed strong sales growth since its launch. The aim of this campaign is to educate our core consumer market on our premium benefits whilst also reaching out to new audiences.”

There are two models currently in the range, The Tefal OptiGrill+ with a 600cm² cooking surface, sufficient for five portions and six automatic cooking programmes and the Tefal OptiGrill+ XL with a 800cm² cooking surface for eight portions and nine automatic cooking programmes.