Tefal teams up with Men in Black
IXEO is one of the first all-in-one ironing and steaming solutions and is a totally new way of taking care of your garments. It has a Smart Board with three integrated positions, an intelligent steam head suitable for all fabrics, turbo steam technology, a removable base and is easy to transport through built in wheels.
Running from mid-June throughout July, Tefal will be deploying a multi-level digital media campaign which will include both Facebook and YouTube. There will also be social media activity with a Facebook carousel and a cinema ticket giveaway competition, i.e. share and tag a friend you’d love to see the new MIB International film with.
Andre Silva, Marketing Manager, Groupe SEB, said: “The Tefal IXEO will create a new category in linen care. It is specifically targeting a new and emerging market of 23-49 year olds who have a high spending power, tend to be city dwellers and are last minute ironers. They also consider it a social requirement to look pristine.
“This is exactly what the iconic Men in Black films are all about – looking good in difficult situations. We believe that target market viewers of the new MIB International film are the same as purchasers of IXEO. Hence this partnership.”