Tefal launches Twin Linen Care marketing campaigns

Tefal is set to launch two multi-level digital marketing campaigns to support its range of irons and steamer generators and garment steamers.

The Anti-Scale marketing campaign will capitalise on the previous April one and is designed so that Tefal can continue to differentiate itself in the premium linen care category by promoting its anti-scale technology. The message will once again be ‘Join the Fight against Limescale’ and be extended across all Tefal non-boiler steam generators.

The Garment Steamers marketing campaign will build on the major market share gain achieved in 2018 and continue to drive strong traffic to the Tefal linen care website and generate increased consumer media awareness. The message will again be ‘Get Busy with it’.

Both campaigns will run from 11 September to 8 October and will energise these key linen care markets. The multi-level digital media campaigns will include Facebook, YouTube and Instgram. The digital media campaigns will be underpinned with comprehensive ranges of specially designed Tefal Anti-Scale and Garment Steamer in-store POSM.

Andre Silva, Groupe SEB Marketing Manager, said: “Tefal continues to not only innovate in the linen care market with major new developments but also ensures that Tefal products and their benefits are clearly communicated to the consumer both above and below the line.

“Retail stockists can be assured of our commitment to fully support them and help to drive sales, hence these two marketing campaigns.”