TCL Electronics and Roku have announced they will be launching TCL Roku TV models in the UK.
Coming in both HD and 4K UHD versions, in sizes ranging from 32 to 65-inch, the televisions will only be available at Currys in the UK for now, but TCL bosses said they hope to expand the offering into the wider retail network in the near future.
TCL Roku TV models come with Roku’s operating system built-in, offering consumers thousands of free and paid streaming channels so they can stream movies, TV episodes, news and sports, and access external inputs such as set top boxes, game consoles or an antenna from the simple home screen. There are also advanced features like fast and easy search across top channels, and private listening through the free Roku mobile app, plus automatic updates and a customisable home screen – this puts the customer’s favourite entertainment all in one place.
Many of the UK’s most popular streaming services are available, plus these TVs also carry The Roku Channel, offering 25,000+ free movies and TV episodes to British consumers. This includes the recently launched Roku Originals, with new entertainment arriving every month.
The new TVs can be controlled by using voice with Alexa or Google Assistant enabled devices, and with Apple AirPlay 2, consumers can effortlessly stream, control and share content directly from iPhone, iPad or Mac. TCL Roku TV models also support HomeKit, which allows users to easily and securely control Roku devices using Siri or the Home app on their Apple devices.
Both the 4K UHD (RP620K) and HD (RS520K) models feature Freeview Play and an integrated Freeview tuner, enabling consumers to enjoy live and on-demand TV. They both also support HDR Pro, which uses Dynamic Colour Enhancement through 3D LUT technology to deliver vivid colours for all signal types including HDR10, HLG and SDR.
For movie and streaming content, the RP620K series supports Dolby Vision, which preserves and delivers entertainment in all its intended glory.
Bernie Chen, TCL’s UK Country Manager, said: “The combination of our affordable premium TVs with Roku’s operating system offers consumers excellent picture quality and ease of use, alongside a huge variety of features and streaming channels. I am confident that this partnership will help us maintain our strong UK sales growth and increase our market share.”
Arthur van Rest, VP International at Roku, added: “TCL was one of the first TV brands to embrace the Roku OS and together we have created numerous award-winning TVs with great picture quality and ease of use. TCL Roku TV models are powered by the Roku OS offering consumers simplicity, choice and incredible value.”