Sony’s flagship XH95 4K HDR Full Array LED TV available now

Sony’s top-of-the-range 4K HDR Full Array LED TV brings the best of the company’s picture, sound and user experience features in five screen sizes

The XH95 4K HDR Full Array LED televisions are now available across Europe in five screen sizes to match the conditions of a variety of living rooms. The XH95 employs the finest picture and sound technologies from Sony that innovate in concert with one another for a compelling viewing experience.

By utilising Sony’s best-in-class Picture Processor X1™ Ultimate, clear and precise picture quality is achieved for a highly realistic viewing experience. Premium quality sound is also a key part of the viewing setup, and the XH95 models feature Sound-from-Picture Reality™, which gives customers the feeling that sound is coming directly from the screen.

The new XH95 TVs continue to deliver the creator’s intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX® Enhanced™, which brings the IMAX Experience into the home by offering a new level of sight, sound and scale.

Sony’s XH95 TVs also introduce Ambient Optimization, a new technology that optimises picture and sound quality in any customer environment. It will automatically adjust the picture brightness to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms for the perfect view. It even detects objects in the room, such as curtains and furniture that can absorb or reflect sound, fine-tuning the acoustics so your sound isn’t compromised.

In addition to Ambient Optimization, the 55”, 65” and 75” XH95 models will feature a new Immersive Edge design concept. In order to create even more viewing immersion, a discrete stand is now located at the edge of the screen. The minimalist stand is hardly noticeable, offering customers an improved and unobstructed viewing experience. And thanks to a two-way adjustable stand with both edge and central positions, the TV will fit on most customers TV furniture.

The XH95 line-up features Android TV™ with the Google Assistant[1], Google Play Store and Chromecast built-in, which offers users easy access to content, services and devices via its extensive platform. Sony’s original user interface menus and voice controls are also enhanced for better daily use. With the Google Assistant[2] and Amazon Alexa[3] enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices. Apple® AirPlay® 2 users can stream movies, music, games and photos to their television right from their iPhone®, iPad® or Mac®. The Apple HomeKit™ technology provides an easy, secure way for users to control their television from their iPhone®, iPad® or Mac®[4].

Pricing and availability

Model UK pricing IE pricing
XH95 85” £3999 €4799
XH95 75” £3199 €3849
XH95 65” £1999 €2399
XH95 55” £1599 €1950
XH95 49” £1199 €1449


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