Sharp helps revitalise home life with new range of home appliances

Sharp has announced its 2021 range of home appliances across laundry, dishwashing and cooling.

Aiming to “put the ease back into home life”, the brand’s new range has a focus on sustainability and energy-saving, so consumers can reduce their footprint while spending less time on household chores.

Sharp’s Advanced Inverter Motor’s (AIM) brushless technology means laundry and dishwashing appliances across the range are quieter and more efficient for longer lasting, more ecologically friendly performance. Each AIM appliance is also backed by a 10-year motor warranty.

Sharp’s flagship 10kg 1,400rpm washing machine (ES-NFH014CWC) features an on-trend large handle-less door design for easy loading.

A 26-minute steam option offers an even more hygienic wash thanks to the infusion of steam at a high temperature, reducing bacteria and leaving garments refreshed with less creases.

The Allergy Smart cycle is powered by an algorithm that provides 99.9 per cent hygiene protection, reducing common allergens and bacteria such as dust mites, pollen, fungi and E-coli and was awarded the Seal of Approval by Allergy UK.

A must-have for the environmentally conscious, Sharp’s flagship model comes with Eco-Logic Technology that detects when the washing machine is half-loaded so energy and water consumption can be automatically reduced by up to 50 per cent.

Meanwhile, the manufacturer’s freestanding 60cm full size SuperQuiet 39db dishwasher (QW-NA26F39DW/I) features IntelliWash, which uses smart technology to measure the levels of turbidity in the water, providing maximum performance by applying the optimum washing temperature and time according to the load.

The EcoWash setting uses the dishwasher’s independent upper and lower baskets within load options, saving energy and decreasing water consumption whilst the Dual ProWash program uses AIM technology to tackle the dirtiest of pans and wash delicate crockery all in one load.

Turbo Drying utilises a hot air fan and condensation unit to improve drying by 19 per cent, while the Hygiene Program eliminates 99.9999 per cent of all bacteria. Plus, all Sharp dishwashers come fitted as standard with an advanced Antibacterial Filter.

Lastly, there’s Sharp’s American-style four door refrigerator (SJ-EX820F2SL). Hybrid cooling utilises two cooling systems to circulate cool air evenly around the fridge and ensure optimum moisture levels, while the AG+ CU Nano Deodorizer system uses silver and copper ions to suppress odours and bacteria.

Also, Sharp’s J-Tech Inverter technology can run very low when it doesn’t need to be on and be extremely powerful when it quickly needs to reduce the temperature again, for example after the door has opened on a hot day.

The freezer’s AdvancedNoFrost removes the need to defrost and OdourNeutral technology means air flows between the fridge and freezer are kept completely separate to eliminate frost build up and odour mixing.

Sharp has also released a new line of tumble dryers, with on-screen indicators to mark when loads are finished and delay timers so it will finish just as you walk through the door.

Hakan Cirak, Head of Sales at Sharp Home Appliances UK, said: “In 2020 we learnt how important it is to make a house a home and we hope these new products will take some of the everyday stresses out of our customers’ daily lives and leave more room for living.

“The technology in our new range of Sharp home appliances has been developed to improve and enhance life in the homes, delivering Sharp products that are more efficient, intuitive and effective than ever before.”