Mitchell & Brown has unveiled details of its expanded 2021 TV line-up, with models arriving through May and June.
Building on the success of its 2020 range, the new collection boasts 30 new models covering 4K/Ultra HD, Smart, DVD Combi, Full HD and HD Ready TVs, and offers a modern aesthetic with design cues that extend across the range.
The hero for 2021 is the UHD18114KBL 4K Smart Near-Borderless series (pictured above), available in 43, 50 and 55-inch screen sizes. The ultra-modern design offers a super-slim bezel surround, Freeview HD and a host of Wi-Fi connected services, including Amazon Prime Video, Netflix, Freeview Play, YouTube and Alexa voice control.
The crisp, Ultra HD screens use the latest Dolby HDR (High Dynamic Range) LED technology that will smoothly upscale even standard definition sources to make the most of its 4K resolution screen. The image is backed by a premium sound system, with a built-in subwoofer in the two larger models.
For those with slightly smaller spaces, Mitchell & Brown this year offers a selection of smaller screen TVs for stand or wall-mounting, coming with Freeview HD and also with and without built-in DVD player (left). These smaller screen models (20 to 32-inch screen sizes) are supplied with a stand or can be wall-mounted.
Drawing on the retail experience of Dan and Matthew Brown, the Bolton-based company’s Founders, the 2021 TV portfolio has been carefully curated to offer an ideal UK-focused range-spread and logical up-sell route through each model series.
Selling exclusively through the independent channel and offering a competitive pricing structure, customers can expect in-store demonstration, face-to-face advice, and a dedicated support line to help with any set-up or operational issues.
Backed up by Mitchell & Brown’s seven-year warranty, UK-based call centres for customer support and robust margins, 2021 sees the brand further support the retail channel with a broad-based consumer PR and brand awareness campaign to drive consumers into its high street retailers. Working with Quick Brown Fox PR, the move will see Mitchell & Brown featured in the national press and across home and lifestyle titles that appeal to the typical independent channel consumer.
“We have continually improved and refined our TV line-up over the last five years and now offer our strongest range to date, ideally suited to UK living rooms, bedrooms and kitchens,” said Dan Brown, Director of Operations. “With the high street once again open for business, it is the right time for us to focus on brand awareness and use national media to help drive customers into our retailers’ stores.
“As a proudly British brand focused on quality and service, we are perfectly aligned with the unique benefits of our expanding network of independent retail partners across the UK.”