Mitchell & Brown dreaming of a white Christmas

Following retailer demand, Bolton-based TV company, Mitchell & Brown, is now extending its range of white TVs – the first of which, a 40-inch Smart TV with Amazon Prime, is available in time for Christmas.

The very first white M&B TVs to hit the market earlier this year were two 32-inch models, one of which featured DVD.

Said M&B’s purchasing director, Dan Brown: “Our retail customers were so delighted with the first white product and have asked us to extend it. And, as we pride ourselves on listening to our customers, we are adding a new range of six models ranging from 24-inch right up to 40-inch screens, through the first quarter of 2019.”

These new white TVs will be available to independents through Big Red Sales, the nationwide sales company with a 1,000+ retailer base, which started handling the Mitchell & Brown brand earlier this year.

Commenting on the launch, Big Red founder, John Reddington, said: “We are delighted by the move which will make Mitchell & Brown the only TV brand offering white TVs backed by a seven-year warranty, two things which I am sure will make them highly attractive to consumers.”