LG’s first 8K OLED TVs go on sale

LG Electronics (LG) has announced the start of sales of what it calls the world’s first 8K OLED TV (model 88Z9) with pre-orders for the 88-inch set starting this week in South Korea. Availability in Europe will follow in the third quarter of the year.

As LG’s largest OLED TV to date, the 8K OLED TV employs an advanced panel with over 33 million self-emitting pixels to deliver iconic picture quality. Images are sharp on the 88-inch TV thanks to 8K Ultra HD resolution, equivalent to 16 times the number of pixels in full HD and four times that of UHD.

The superior performance of LG’s 8K OLED panel is enhanced by the company’s second- generation α (Alpha) 9 Gen 2 8K intelligent processor, which elevates picture and sound quality with deep learning technology and access to an extensive database of visual information.

The LG 88Z9 increases viewer immersion with its impressive audio performance. Sound quality is boosted by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound.

HDR experience on the LG 8K OLED TV comes with Dolby Atmos for realistic sound and intelligently fine-tunes content compatible with Dolby Vision.

In some markets the LG 8K OLED TV will offer built-in versions of both the Google Assistant and Amazon Alexa for maximum flexibility, convenience and control of the TV and connected smart devices.

“Being the first to market with the world’s first and largest 8K OLED TV shows our commitment to leading the ultra-premium TV segment and delivering the ultimate viewing experience,” said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. “LG was a pioneer in bringing OLED to market and we will continue to introduce state-of-art TV technologies that push the boundaries of what’s possible in home entertainment.”

Earlier this year, LG’s 8K OLED TV won an iF Design Award, which was one of many awards for the manufacturer, including the iF Gold Award for the LG OLED TV E9. These were presented in March in Munich at the iF Design Award 2019 ceremony.