LG introduces next generation of laundry products

At CES last week, LG Electronics unveiled its most advanced innovation in laundry. Winner of a coveted 2020 CES Innovation Award, the new LG ThinQ front-load washing machine features an Artificial Intelligent Direct Drive (AI DD) motor along with the company’s AI-powered Proactive Customer Care service.

The AI DD washer will be available in the UK from October this year.

LG’s new washing machine not only detects the volume and weight of each unique laundry load but also uses AI and advanced sensors to identify fabric types. Using deep learning technology, it then compares this information against more than 20,000 data points related to washer usage to program the optimal wash cycle setting for the best results, improving cleaning and extending the life of garments by 15 per cent.

Not only this, but LG’s new ezDispense feature takes the guesswork out of detergent dosage by automatically adding the exact amount of liquid detergent and fabric softener customised for each load size at optimal times during the wash cycle for improved results.

And when it comes to drying, the new LG Smart Pairing feature automatically sends the optimal dryer setting for each load directly to the compatible LG dryer.

The intelligent washer can also connect with Amazon Alexa through LG’s ThinQ mobile app to provide notifications when the laundry detergent is running low. Customers can enable Amazon Dash Replenishment via the app to automatically reorder pre-selected supplies such as detergent and fabric softener.

To further enhance the laundry experience, the AI DD washing machine supports LG Proactive Customer Care – a smart customer service solution that leverages advanced AI to deliver peace of mind and enhanced customer satisfaction, along with improved product performance and longevity. The service can immediately alert users to potential problems before they occur, expedite repairs when they are needed and offer useful maintenance tips.

“With our washing technologies and AI-based customer service platform, we are certain that our washing machine with AI DD will exceed all consumer expectations,” said Dan Song, President of LG Electronics Home Appliance & Air Solution Company. “This washing machine sets a new benchmark for convenience with its larger capacity and customised laundry experience.”