Hotpoint launches laundry promotion

Consumers can benefit from a five month, free supply of Ariel PODS and a Lenor scent boosting bundle with the purchase of a selected Hotpoint laundry appliance.

The promotion is live now and applies to purchases made until 31 August 2020. It’s available on selected washing machines and tumble dryers in the Hotpoint ActiveCare laundry range.

Retailers have access to digital assets, available via their Hotpoint account manager, to alert consumers to the promotion.

Hotpoint ActiveCare washing machines are tough on stains and kind to clothes, removing more than 100 stains at just 20 degrees. This is achieved by a series of three different ActiveCare technologies, which work together to remove tough and stubborn stains.

In addition, ActiveCare tumble dryers minimise the stress on laundry. The careful combination of Anti-Stress Movements, alongside Perfect Temperature Control, reduces the production of lint and prevents clothes from wearing out by up to 40 per cent.

Catherine Balderson, Senior Hotpoint Brand Manager, said: “The ActiveCare laundry range from Hotpoint is designed with the latest innovations and intelligent technology, while Ariel PODS combine ingredients that provide excellent cleaning results. Having a reliable laundry appliance and detergent can help consumers to reduce washing temperatures, saving both energy and money.

“Hotpoint appliances empower consumers to care for what they value most, providing users with the maximum variety of functions and the flexibility they need to live their lives exactly the way they want. The Lenor scent boosting bundle, available in our laundry promotion, is an added luxury that we know our consumers will love.”