Hoover announces big marketing campaign for ‘game-changing’ new vacuum

Hoover is launching its ‘landmark’ H-HANDY 700 PETS and H-HANDY 700 EXPRESS lightweight handheld vacuum cleaners, and the brand has unveiled a supporting multi-channel marketing campaign.

Going live next Friday (20 November 2020), the campaign will kick-start with a 30-second television advert airing across Channel 4, ITV and Sky’s channel portfolio, as well as a number of on-demand services.

The short and snappy commercial highlights the products’ versatile benefits as one of the most powerful and lightweight handheld models on the market, promoting its key message that ‘the H-HANDY is always ready’.

The TV commercial will be complemented by a tailored social and digital campaign aimed to drive home the high-level performance consumers can expect from the products.

Dave Matthews, Business Director at Hoover SDA, said: “We’re passionate about all of our products, but the H-HANDY 700 is a game-changer for our handheld portfolio.

“It’s a small but powerful vacuum that packs a punch, so we wanted to make sure it gets the recognition it deserves with a large-scale marketing campaign.

“Developed with the consumer in mind, this product is ideal for ‘grab and go’ cleaning tasks and perfect for people who appreciate the latest technology. Extremely versatile and accessorised with specific toolkits, the H-HANDY is a great ally for daily home tasks. The H-HANDY 700 PETS is unique to the market too thanks to its innovative motorised nozzle designed to remove stubborn pet hairs.”

The campaign will run until 20 December, encapsulating Black Friday and the key Christmas shopping period.