Chinese electronics brand Hisense is using this year’s Consumer Electronics Show in Las Vegas to showcase part of its new UK 2020 TV line up.
The new line-up was unveiled following the company’s press conference which included speeches by the Executive VP for Hisense International and Chairman of Hisense International, Dr Lan Lin and Vice President of Consumer Electronics at Hisense Americas, David Gold (pictured).
Two brand-new ULED models will be on show at Hisense’s Central Hall (Stand 10039), alongside the latest 4K HDR LED model set to make up part of the manufacturer’s UK TV line up – due for release in the second quarter of this year.
The UHD Premium U8QFTUK, equipped with Dolby Atmos and Dolby Vision, Full Array Local Dimming, Quantum Dot Colour and JBL audio technology is set to be the manufacturer’s flagship ULED offering in 2020, while the U7QFTUK model is the second 2020 ULED to be unveiled. Both ULED models will be showcased in 55-inch and 65-inch incarnations.
The A7500FTUK will also be on show to the public for the first time and the 4K HDR LED TV is equipped with Wide Colour Gamut technology, Dolby Vision and Dolby Atmos as well as Ultra Motion technology and Amazon Alexa compatibility.
Arun Bhatoye, Senior Marketing Manager at Hisense UK, said: “This is the first time some of our 2020 models will be on show, and there’s nowhere better to reveal our latest and greatest than here at CES – we’re very excited to see the reaction.
“The Hisense brand continues to grow and off the back of a successful 2019 we keep that momentum into 2020 by showcasing our latest products here at CES. It doesn’t stop there as our sponsorship of the EURO 2020 tournament will play a pivotal role this year. This will be Hisense’s third major tournament having sponsored Euro 2016 and 2018 World Cup, so we have some exciting campaigns and promotion to come in 2020.
“The product offering continues to evolve as the range includes higher specs and new exiting features such as Dolby and voice control.”
Model numbers currently follow the 2019 format but could be subject to change.