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Beko’s impressive new HygieneShield product line developed in response to COVID pandemic

Beko has introduced a new line-up of appliances, created in response to emerging consumer needs in the post-lockdown era.

The new HygieneShield portfolio includes seven appliances with built-in disinfection programmes and functions to disinfect packaged food and belongings to help people adjust to the ‘new normal’ at home.

Developed as a result of in-depth global consumer research, the manufacturer said the HygieneShield product line has the power to kill more than 99 per cent of bacteria and viruses (including Coronavirus).

Beko’s research found that many people are disinfecting supermarket purchases when they get home and they have increased the amount of cleaning and laundry in their homes. 75 per cent of people are cleaning the house more often, 64 per cent are doing more laundry and 68 per cent are paying more attention to the cleanliness of product packaging.

Combi refrigerator with disinfection drawer

The refrigerator disinfects food items in their original and sealed packaging, eliminating more than 99 per cent of bacteria and viruses in approximately 40 minutes. It is a separate disinfection drawer that uses UV light technology distributed over the compartment.

Tumble dryer with UV light

The tumble dryer eliminates bacteria and viruses and provides disinfection for your laundry. The UV Hygienic Refresh programme refreshes up to six dry pieces of clothing, while the UV Hygienic Drying programme dries and sanitises up to 5kg of washed laundry, even clothes that need washing at low temperatures.

HygieneShield washing machine and washer dryer

Not knowing how long Coronavirus can survive on fabric, people are washing their clothes for longer at higher temperatures because of the pandemic.

With a smart algorithm, an additional heater channel and fan system, the hygiene therapy programme of these new two machines fills the drum with hot air to keep the laundry at 60 degrees to thoroughly sanitise your clothes without water. More than 99 per cent of viruses and bacteria are eliminated from 2kg of clothes in 58 minutes.

Built-in oven with saturated steam and heat

There are two separate disinfection programmes available with this appliance, both involving heat and steam. Use of the oven at 70 degrees for 15 minutes will disinfect the surfaces of packaged food and make the outside of baked goods more hygienic, without affecting their taste and structure. Use at 120 degrees for 20 minutes will disinfect items like metal bowls and glass products.

HygieneShield dishwasher

Dishwashers with the Hygiene Intense function can be used with every program, which provides disinfection using higher temperatures of 60 degrees (during main wash) and 70 degrees (hot rinsing). The technology also means the temperatures can be held above 60 degrees for 50 minutes to disinfect kitchen items. The Hygiene Intense function provides an additional rinsing step to further increase the levels of hygiene.

UV cleaning cabinet

Coronavirus can survive for five days on smooth surfaces, so the cabinet uses UV light technology to clean items that you have used outside the home or are concerned about. Keys, phones, wallets, packaged goods from supermarkets, plastic bags, baby bottles and toys can all be safely cleaned in a 20-40-minute cycle with no damage. This clever portable device can live anywhere in the home and its touch display makes it easy to use.

At the virtual launch of this new product line, Arçelik’s CEO (parent company of Beko), Hakan Bulgurlu, was joined for a virtual discussion by Arçelik’s CMO, Zeynep Yalım Uzun and guest speakers, medical broadcaster and GP, Dr Sarah Jarvis, and Christopher Sanderson, Future Laboratory’s Co-Founder and CEO, to announce the launch.

Mr Bulgurlu said: “It has been a very difficult year and we believe that now more than ever, everyone should have access to good quality products that care for them and the environment.

“Our technologies are being independently tested by Airmid Health Group, a respected biomedical research organisation. As of today, HygieneShield washing machines, washer dryers, ovens and refrigerators have been shown to provide more than 99 per cent virus reduction. Airmid tests for UV disinfection cabinet and tumble dryers are in progress and our dishwashers are being independently tested by Rhine-Waal University of Applied Sciences, expected to be completed in October.”

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