Beko helps tackle viruses in the home with HygieneShield range

Beko has unveiled its new media campaign this Spring to drive awareness of its HygieneShield range, launched in direct response to the Coronavirus pandemic.

The targeted campaign will utilise digital channels and to aid retailers and support the end-to-end consumer journey Beko has also invested in a digital retail activation plan with its key retail partners to amplify awareness of the range at point of purchase and drive conversion.

Since the range was unveiled last year, the manufacturer has been working with general practitioner and medical broadcaster, Dr. Sarah Jarvis MBE (left). Alongside the campaign, Dr. Jarvis has shared her advice on the continued need for good hygiene practices, highlighting how HygieneShield provides impressive hygiene results at home.

Now available online, the range includes six appliances that feature disinfection programmes and functions which safely disinfect packaged food and belongings. Beko said that HygieneShield products have the power to kill more than 99.9 per cent of bacteria and viruses (including Coronavirus), providing an “unrivalled” level of reassurance.

Marketing Director at Beko UK and Ireland, Vijay Bhardwaj, said: “We’re incredibly proud of the HygieneShield range. We have responded quickly to changes in consumer needs and behaviour regarding hygiene in the home. These changes are set to stay, even post the pandemic and we sought to provide a solution that would further reassure our customers.

“We believe everyone should have access to great quality products, which is also why we chose to work with an esteemed medical practitioner like Dr. Sarah Jarvis to further highlight this aspect of the range. We take our role very seriously and always seek to support both our customers and retail partners by ensuring we are offering products that will provide real solutions at an affordable price.”