The connected home: Retailers get involved
Last year saw strong growth in ownership of smart home products. But issues remain. Craig Melson, Head of Digital Devices, Market Access, Environment and Sustainability at techUK, outlines how retailers should respond to new consumer insights into smart and connected home device ownership.
For the past five years, techUK and GfK have mapped out how the market for connected and smart home products has performed, and the 2021 edition makes for especially interesting reading as it covers the period of the UK lockdowns.
The report draws from insights from a representative survey of 1,000 consumers combined with GfK’s sales data, which it collects weekly from retailers. Together, the data provide some powerful insights into the state of the market – what is driving sales and barriers to further growth.
Read Craig’s piece now in the July/August issue of ERT.