Here comes the sun
As summer edges closer and people take to the great outdoors, there are opportunities to sell them the kind of products they will want to take with them, advises Gekko managing director Daniel Todaro
It may seem a long way ahead, but that well-earned summer break is right around the corner for many, and they’ll be needing some accessories to make that holiday memorable, practical and relaxed.
Put yourself in the flip-flops of another and think about the gadgets you like to take away with you. Translate that into a range of products your customers may benefit from and avoid those pricey, last-minute airport purchases.
Portable speakers are a key area for the summer season and an opportunity to sell. Think beach holidays, parties or barbecues in the garden. Consumers will head outdoors when the weather warms up, and require some entertainment.
Portable speakers from brands such as Jabra and Libratone make a perfect accessory for outdoor living, with Bluetooth connectivity allowing anyone to connect their phone and play their music via Deezer, Spotify or Google Play. Use this feature as part of the demonstration by encouraging shoppers to connect their own device to hear the quality and see the ease of use. Make sure that your staff know how to connect to the speaker and can speak confidently about its features, such as battery life.
Staying with audio, headphones are another accessory many shoppers may be looking to upgrade at this time of the year. Whether purchasing some travel headphones to make flying more enjoyable, from the likes of Sennheiser, or perhaps some sports headphones from Monster or B&W for running in the sun, shoppers will want to see a good range with demo units that they can actually hear playing.
Set up a ‘play table’ in-store, allowing shoppers to try out a variety of headphones. Connect them to a music player to let shoppers hear the quality of the sound. Although not for audiophiles, consumers still want to know they’re getting a quality product before they decide to purchase.
Train your staff to use their questioning skills when speaking to customers looking to buy an audio product, especially headphones. What are they using them for? What type of music do they like? Do they want over-ear or in-ear? What device are they using to play music? All these questions can tailor the shopping experience and make sure each customer gets the right product for them.
With recent news suggesting tablets and laptops will need to be kept in your hold luggage this summer, shoppers will looking for something to protect their gadgets. Think about your range of laptop bags and tablet cases. Does your ranging include heavy-duty cases, from brands such as CAT and Griffin, that will survive a long-distance flight? Shoppers will be heading into store to find these products, so it’s up to you to offer them the advice they need.
When demonstrating a case, don’t drop a device on the floor, as that may lead to disaster. Instead, make sure your staff can communicate the benefits of a case to a customer, explaining the materials used and build quality, and how these will ensure the safety of the customer’s tablet, phone or laptop.
In addition, add other accessories to the conversation such as Tile – a tracker that allows your device to be found anywhere in the world if lost. Shoppers looking to take their devices abroad with them will want the peace of mind that they are safe and secure – offer your customers this solution with a conversation and demonstration.
Another area to consider is home security. Everyone fears leaving their house for weeks at a time, some more than others, and asking a neighbour to look after things while you are away may not be an option.
Now with innovations in the smart home, this fear can be reduced by keeping track of our homes from any smart device. Consider ranging smart security products such as the Ring video doorbell, which allows users to answer their door and speak to visitors from anywhere in the world through their smartphone.
Likewise, smart plugs from the likes of Hive and smart light bulbs like the Philips Hue can give consumers the peace of mind that their homes appear occupied. Both allow users to control their lighting and appliances from their mobile, giving them total control of their home from any location.
If you’re speaking to a customer who’s inquiring about the smart home, explain the benefits of controlling their home from their smart device. The added security benefits are a huge selling point, and are something you can easily demonstrate by installing some demo models on a lamp or similar appliance in-store. And make the point that these smart home innovations can save them money on heating and electricity bills all year long.
There are plenty of opportunities to take advantage of the holiday season. Shoppers will be looking for last-minute items before they travel. Make your store look the part with seasonal p-o-s and displays, encouraging shoppers to head inside to find that perfect, competitively-priced accessory, purchasing a well-chosen product from your store rather than hastily at the airport.
- Image top: Solemate Mini wireless speaker from Jabra