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Zanussi turns 100 with in-store marketing push

Italian appliance manufacturer Zanussi has launched a new retail campaign to celebrate turning 100.

Retailers will be invited to participate in the celebrations by taking advantage of sales support packages that will include point-of-sale, gifts with purchases, and customer incentives such as a ‘Try & Buy’ offers (dependent on location).

“Zanussi is a brand that represents the zeitgeist of many generations. Everyone can remember a Zanussi appliance in the backdrop at one time in their life,” said Vanessa Holloway, senior consumer marketing manager at Zanussi. “From a handmade, wood-burning oven produced in a corner of Italy to more than six million units sold each year, Zanussi is a company that has earned consumer trust through its cutting-edge design, innovation and outstanding quality over the past 100 years.”

For more information, retailers are asked to contact their sales representative.

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