“Your website is a window into your business”

To get a better idea of what’s involved in setting up and running a leading retailer website, Jack Cheeseman spoke to Matt Renaut from Dacombes of Wimborne (pictured). who shares his experiences from recent years to help encourage others to explore the opportunities of online.

ERT Award-winning Dacombes of Wimborne started out online with its original website around the turn of the millennium. In 2011, the retailer then launched a new website that was transactional – in order to compete with similar retailers at the time. But in 2016, the existing site was redesigned again and redeveloped to bring it bang up-to-date in terms of its modern look.

Matt Renaut is the MD of the Wimborne retail store and taking ERT through the various website processes over the years, he explains that in the early days he wanted to at least have an online catalogue in order to tempt customers in-store. More recently, however, technological advancements have encouraged him to update the site more often.

In the ‘About Us’ section of the site, there are even clever Google Street View-inspired interior images of the store – to allow customers to virtually browse around before visiting in person.

Read the rest of this article in the April issue of ERT, here.