Whirlpool wins consumer Superbrands status

Whirlpool has achieved Consumer Superbrands status for 2016.

The accolade is said to be awarded to those that have the “strongest consumer brand image in Britain”.

An expert council and a sample of 2,500 consumers select the winning candidate and vote according to three criteria; quality, reliability and distinction.

Whirlpool was recognised for its “investment in innovative technology”.

Whirlpool senior brand manager Jennifer Spragg said: “We are thrilled to be recognised by Superbrands. The acknowledgement offers formidable and significant advantages over our competitors, and adds demonstrable and sustainable value for our customers. It is a superb addition to our achievements and one of which we are genuinely proud.”