Whirlpool appoints new brand manager

Whirlpool UK Appliances Limited has announced the appointment of Charmaine Warner as Brand Manager for Whirlpool.

Ms Warner joined Indesit Company in 2014 as National Account Manager, managing the relationship with major retailer, Tesco and the white goods range on its non-food e-commerce platform. She maintained this role after the acquisition of Indesit Company by Whirlpool UK Appliances Ltd and introduced the Whirlpool brand to Tesco.

In 2018, Ms Warner joined the marketing department in her role as Refrigeration Trade Marketing Manager. This role included being responsible for Hotpoint, Indesit and Whirlpool refrigeration, introducing new products and ranges, in addition to liaising with the brand teams to meet the company objectives.

Prior to her time at Whirlpool UK Appliances Ltd, she spent nine years at Homebase in a variety of buying roles, including a position focussed on white goods that involved developing and launching product ranges.

Ms Warner said of her new appointment: “Through my previous roles within the industry, I have gained an insight into a number of different areas, including buying and marketing, which I believe will be really beneficial in my new role as Brand Manager for Whirlpool.

“The Whirlpool brand’s premium positioning will be a key focus in 2020, in addition to building and maintaining retailer relationships, both major and independent, to increase distribution and awareness of Whirlpool and its innovative appliances.”

Marco Falaschetti, Marketing Director, Whirlpool UK Appliances, added: “Whirlpool is at the forefront of home appliance technology with product innovation the driving force to achieve long-term growth and profit. Charmaine has extensive experience and a wealth of knowledge of the company and the white goods industry. Charmaine is a valuable addition to the brand team.”