Web-wary shoppers may skip Black Friday deals

More than two-thirds (70 per cent) of consumers say they have no plans to shop online for bargains on Black Friday (November 27), according to a new survey.

Fewer than a quarter (23 per cent) said they would do ‘some’ shopping online, while just seven per cent planned to do ‘most’ or ‘all’ of it online.

The survey by global information security company NTT Com Security polled more than 500 UK consumers and looked at ‘customer trust’ in online sites, including retailers, banks, social networks and dating websites. It found two-thirds of users were concerned about privacy and safety of personal information online.

A further 69 per cent had concerns over a site being fake or fraudulent and a third worried about making payments online.

Banks topped the list of sites that we trust the most, followed by healthcare providers and insurance companies. Online dating websites were seen as the least trustworthy, followed by social networks.

calendar-black-fridayA quarter of users said they would stop using a site and move to another provider if it suffered a security or data breach, and 44 per cent would stop using it until it was fixed. Only 11 per cent said they would carry on using the site as normal.

According to the survey, respondents felt the biggest threat to privacy online was the theft of credit card or other personal information, followed by identity theft, viruses and scam emails.

Stuart Reed, senior director of Global Product Marketing at NTT Com Security, said: “Retailers and other online businesses take note. Concerns over privacy of personal information and the risk of identity theft are a very real concern for people considering using services and shopping online. Given the sheer number and scale of security breaches and attacks on personal data this year, it’s no surprise that people are focusing on the negatives rather than the positives.

“But opportunities like Black Friday and Christmas come round once a year and retailers should be capitalising on a potential online shopping bonanza. Data privacy and confidence in a site’s ability to protect personal information is integral to consumer trust. So it’s vital that organisations can demonstrate this by doing the basics well – ensuring they have the right security processes, procedures and responses, and engaging with customers to help build awareness and show them that the necessary security and privacy levels are in place.”