Vegas debut for LG ‘breakthrough’ Nano Cell

NEW AT CES

LG will reveal its Nano Cell technology at CES in Las Vegas on January 4.

Its Super UHD TV models SJ9500 (pictured), SJ8500 and SJ8000 will include the technology, which LG claimed would take “LCD TV viewing to a whole new level”.

According to the company, Nano Cell technology will render the most realistic images possible, allowing for the most accurate colours, even with wider viewing angles.

Its Nano Cell LCD displays employ uniformly-sized particles approximately one nanometre in diameter.

LG also revealed it had partnered with Technicolor, Hollywood’s expert in image and colour, to deliver “TV image quality that conveys the artistic intentions of the cinematic producers”.

The new line-up also supports a variety of HDR formats, including Dolby Vision, HDR10 and Hybrid Log Gamma (HLG).

“Our 2017 Super UHD TV line-up with LG’s proprietary Nano Cell technology is a breakthrough in display technology that advances the LCD TV viewing experience to a level unlike any other,” said Brian Kwon, president of the LG Home Entertainment Company. “Nano Cell is another example of how LG is innovating and pushing the boundaries of display technology to meet the evolving needs of our customers.”

The company will also preview its advanced robot technologies at the event, with its line-up able to navigate “complex” environments and decipher the most efficient and effective path to accomplish tasks.

The line-up will include its Hub Robot designed for home use, as well as a robot with capabilities for tending to the garden and models designed for commercial use.