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TV push for Beko built-in range

Beko has launched a new TV advertising campaign to increase awareness in its range of built-in appliances.

Running from March 11 for four weeks, the TV campaign features the home appliance manufacturer’s built-in oven with pyrolytic technology, which cleans itself at the push of a button, and its integrated large-capacity washing machine, which completes a full load in 39 minutes.

The advert is airing during peak viewing times on ITV, Channel 4 and Sky and is estimated to reach 20 million people. The campaign is also running on YouTube and social media channels.

In addition to TV and social media, the campaign also includes radio, including a competition on talkSPORT that focuses on built-in.

Beko said the campaign would drive customer enquiries and that retailers can boost sales by highlighting the ease of installation, two-year warranty and the fact that 90 per cent of its customers recommend the brand.

Beko brand manager Shalika Hooda said: “The built-in market is growing at a rapid rate, and we recognise that modern families need and want more from their appliances. We’ve sold over 20 million products in the UK since our launch, and we’ve seen fantastic success with our freestanding ranges. We’re bringing all of our best and most innovative technology to our stylish new built-in range, and are confident that families will continue to choose Beko appliances when refurbishing their kitchens.”

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