Turning Point retailer looks to rebrand its business

ERT’s adopted Turning Point retailer, Trafalgar Electronics in Rugby, Warwickshire, is looking to rebrand its business and also improve its training, marketing and online presence by teaming up with manufacturers and industry experts.

Owners, husband and wife Ronnie and Lisa Ashley (pictured), revealed to ERT that they’re considering renaming their company Ashley’s to show they’re a family business. The plan is to rebrand in early 2018.

Said Ms Ashley: “We’re just putting the idea out there to see what people think – we’ll get someone on board to do the branding, as it’s got to look professional and last forever.”

Added Mr Ashley: “We’re changing the whole shop, so now’s the time to do it. Trafalgar Electronics is too long and it doesn’t describe what we sell – we used to only sell electronics, but now we sell white goods.”

With ERT’s help, Trafalgar has had discussions with field marketing agency Gekko to get advice on social networking and digital marketing, and is also in talks with Euronics-only white-goods brand Blomberg to get product training.

Representatives from both Gekko – training director Kirk Naish – and Blomberg – training ambassador Katie Badenhorst – recently visited the store to find out about its needs.

Trafalgar’s owners and store staff also took part in two interactive sales training sessions from specialist company T21, whose group chief executive, Paul Laville, went to the shop after hours to talk to the team.

Said Ms Ashley: “We did some sales training with T21 – it was great. They came in after work and we got a lot from it.”

She added: “We were also in touch with the Coventry and Warwickshire Chamber of Commerce. We went to a workshop for Rugby businesses – I found it on Twitter and signed up for it.

“It was an introduction to marketing, but it was more about networking and talking to other local businesses. We also had a business adviser come in, who did two sessions on marketing and websites and gave us help and advice.”

  • Read more on the retailer’s plans here