Tefal joins the fight against limescale

Following a successful marketing campaign in March/April last year, Tefal is once again deploying a multi-level digital media campaign to ‘Join the Fight against Limescale’, which will include both Facebook and YouTube.

The campaign will run for four weeks throughout April and will be underpinned with a comprehensive range of specially designed in-store POSM.

By using patented Tefal anti-scale technology, limescale build-up is targeted and eliminated. That’s the message this campaign will be blasting out to fully educate consumers on the need to fight limescale and keep their steam irons and high-pressure steam generators working in tip top condition.

Simple-to-use, Tefal high pressure steam generator irons can collect up to 10x more scale compared to standard steam generator irons. Half of homes in the UK have hard water. Overtime, limescale will build up inside your steam iron or generator. This leads to less steam generated to remove creases and shortens the life of the product.

Tefal’s ultimate weapon in this fight is its Tefal Scale Collector. It reduces limescale build-up and blockages in the steam chamber to ensure long-lasting steam performance for easy crease removal.

Tefal is one of the only brands to offer a removable collector and a solution on both steam irons and generators. With a deeper-than-standard capacity, Tefal’s Scale Collector for irons collects scale particles directly from the sole plate in an easy-to-remove drawer, preventing blockages in the sole plate.

Key products featured in Tefal’s extensive Anti-Scale range ‘Join the Fight Against Limescale’ campaign include: Tefal Ultraglide Anti-Scale Steam Iron model FV2660; Tefal Ultimate Anti-Scale Steam Iron model FV9788; and Tefal Pro Express Care Anti-Scale High Pressure Steam Generator model GV9071.