Tefal invests £1m in TV ActiFry campaign

For the ninth consecutive year, Tefal is spending £1 million to promote its ActiFry low-fat fryer range on TV.

Running from March 24 to April 20, Tefal said the campaign will demonstrate how ActiFry is the “healthiest” and “most effective” way of frying.

The ad campaign will spotlight its ActiFry Express XL, which Tefal said is the quickest low-fat fryer in its range.

The campaign will run nationally on both TV and social media. The TV ads will be broadcast on channels including ITV1, Channel 4, Channel 5, Daybreak and ‘Multichannel’. While the digital marketing programme will run on Facebook, YouTube and Display.

Dominik Pytel, Group SEB marketing director, said: “The Tefal ActiFry low-fat fryer range has proved to be a major sales phenomenon and has created a new market category for healthy cooking with brilliant versatility. This ninth successive TV campaign provides retailers with an outstanding platform to maximise sales at point-of-purchase.”