Chinese TV brand TCL has announced record growth for 2019, increasing volume sales by 12 per cent year-on-year to 32 million sets.
Growth in the European markets remained strong, with its sales volume of TCL brand TV increasing by 35 per cent in 2019, and its year-on-year growth in the Fourth Quarter of 2019 even reached to 54 per cent.
Specifically, the full year sales volume of TCL brand TV in Spain, the United Kingdom and Italy significantly increased by 264 per cent, 262 per cent and 203 per cent year-on-year, respectively.
Benefiting from the continuous enhancement in TCL Electronics’ product competitiveness and brand power, the overall sales volume of TCL brand TV grew by 17 per cent year-on-year in 2019.
Among them, sales volume of Smart TV and 4K TV rose by 19 per cent and 31 per cent year-on-year, and accounted for 85 per cent and 51 per cent of total sales volume of TCL brand TV, respectively. This demonstrates continuous optimisation of product mix, the company said.
In addition, the sales volume of Quantum Dot TV, also known as QLED TV, surged by 66 per cent year-on-year in 2019, which was mainly contributed by overseas markets.
Sales volume of TCL brand TV in overseas markets increased by 26 per cent year-on-year to 13.46 million sets and contributed over 65 per cent to the overall sales volume of TCL brand TV. Sales performance in every regional market recorded strong growth.
In particular, the Company continued to consolidate its leading advantage in the North American markets, maintaining a double-digit growth of 14 per cent year-on-year on sales volume of TCL brand TV in 2019.
In 2019, the TCL brand continuously recorded volume growth against the downward trend in the Chinese market. The company realised a two per cent year-on-year growth to 7.18 million sets in 2019, with a robust sequential growth of 20 per cent in the Fourth Quarter. Among which, sales volume of Smart TV and 4K TV were particular highlights.